paulina
zamarripa

I’m Paulina Zamarripa, a Southern California–based marketing and project management specialist passionate about building brands with creativity and strategy. My career began in fine arts and graphic design, and over the years I’ve expanded into marketing and project management, where I bridge creative vision with business objectives to deliver measurable results.

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In my current role as Digital Marketing Specialist at Westlake Royal Building Products, I manage organic social strategy and content development for multiple national brands across roofing, stone, siding, and windows. By combining brand storytelling with data-driven insights, I’ve contributed to double-digit growth in organic engagement, direct website traffic, and search visibility. My work includes leading cross-platform campaigns, coordinating with cross-functional teams, and delivering creative solutions that strengthen brand presence and drive measurable impact.

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Previously, I managed marketing programs and large-scale sample operations for Boral Roofing, overseeing vendor partnerships and logistics for thousands of product samples distributed nationwide each month. Earlier in my career, I gained valuable customer experience and leadership skills at the Disneyland Resort, where I supported merchandising operations and upheld Disney’s standards for guest service and storytelling.

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I earned my Bachelor’s degree in Studio Art with a concentration in Graphic Design & Marketing from California State University, Long Beach, and later completed my Master’s in Digital Public Relations with a focus in Marketing Management at Full Sail University. These experiences strengthened my expertise in brand communication, digital strategy, and visual storytelling.

Today, I also lead PZ Studio | Built & Branded Co., where I craft tailored marketing strategies, brand identities, and creative campaigns for businesses seeking growth. My work blends my corporate expertise with my passion for design and brand storytelling.

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Outside of work, I enjoy exploring architectural history, interior design, and creative projects that bring fresh perspectives to my professional practice.